The site should be as simple and intuitive as possible, since it can be used by people who have not previously used the Internet to order products and essentials.
The design of the site should prompt the user what needs to be done on the site to make a purchase.
The project was very interesting for us, since there was a requirement to get away from the usual design and understanding of the online store was a challenge for us. Therefore, the marketer of the company studied the target audience of the company. They place an order and we need to know what is important for them when working with the store and only after that the concept of the site was developed. The site is made as simple as possible, and absolutely anyone can use it, regardless of their age and social status.