Make branding of the educational institution.

The work included identifying value in the eyes of the consumer and identifying the differences that would differentiate the brand from competitors and formulate the principles of promoting and popularizing the brand.

THE TASK SET BY THE CLIENT INLIGHT

Technologies

Many people do not trust the courses that are held on the Internet, therefore, we decided to create an atmosphere of ease and trust. For this we used a fashionable light design and soft graphic elements with smooth lines that visually soothe and give a beautiful visual range. We paid special attention to the mobile version of the site, since more than half of the users come from mobile devices.

WHAT HAS BEEN DONE

InDesign

Principle

Illustrator