Development of a brandbook for an investment company. It seems that a simple task turned into a difficulty in implementation, since according to the input data, the company's logo was supposed to reflect the very essence of capital growth, trust and long-term reliability of the company, while it should be as concise as possible.

THE TASK SET BY THE CLIENT IMPERIAL

Technologies

To complete the order, we turned to the colors and their decoding. Green is not only the color of growth, development, strength and constant movement forward, it is also the color of money. To stabilize the composition and shade the green, gold was added, which underlined the company's status, its work with investments. In the color of gold, we have laid the concept of a gold mine, which the company's clients discover from working with investments. When performing visualization, we focused on status and reliability.

WHAT HAS BEEN DONE

InDesign

InVision

Illustrator