The main task is to create a complete Brandbook for an agricultural company from scratch. The assigned task contained a prerequisite that this brand book should be adaptive to the company's online and offline activities. The main elements should go into the design on the site, and some of the visual component will go to the souvenirs and company labels. The difficulty lay in the fact that very tight deadlines for the implementation of the project were given.
First of all, we conducted a research of competitors, then identified the main area of work. In the course of the work, we made several radically different layouts in order to speed up decision-making and work out the main hypotheses as quickly as possible. Then we started to develop the company logo. Based on the logo idea, fonts were selected and visualization was created.