The client needed to rebrand the water taxi, which is located in Dubai. The difficulty consisted in the need to distinguish the company without resorting to cliches and clichés, to get away from the blue color and create the impression of a strong and self-confident company.
The positioning change was supposed to fully reflect the company's mission and the change in the conceptual ideology of the brand.
Before starting work, we carried out a large-scale marketing audit, the purpose of which was to find out how strong the brand awareness is, and to understand how loyal the consumer is to him, what barriers exist for brand perception, as well as to evaluate its image for various target audiences. We found out that the company lacks recognition, so we chose a rich red color, which visually stood out very much on the water, we used graphite gray as auxiliary colors, which added gloss and elegance to the brand.