The challenge facing the creative departments of the agency made us think, because we needed to create a video that would attract more offline shoppers and show the strengths of the client's unique selling proposition. The video should show premium quality and individual approach to work, show a large selection of machines and their excellent characteristics.
THE TASK SET BY THE CLIENT DEALS ON WHEELS
We have combined the latest technology and innovative concepts in the video creation process. The created story takes us on various journeys together with the main character. Notice how the camera angles and musical accompaniment are chosen, how the peaks of music are superimposed on top of the action, which makes the viewer feel like a part of what is happening on the screen. To create tension, we used a bit of animation, which only emphasizes the transition from calm to dynamic and vice versa.